Dragons Group Information

Dragons Group is a new kind of agency that help brands transform the way they operate. Brands require a constant stream of fresh, agile solutions in order to thrive within a marketing landscape that's constantly changing. We drive change directly from within by identifying the organisational changes that need to take place within a business and then working together with the client to design and implement the best solution to support those changes. Applying our proprietary four stage process, we first understand the challenges faced by our clients, design a tailored made solution that delivers to objectives, support the implementation and work closely on evolving the model to adapt to any changes in the business. Unlike traditional agencies that operate as a separate entity to the client, we specialise in placing tailor-made teams of experts inside marketing departments. We provide the talent, structures and systems to support new and more dynamic ways of engaging consumers. Our core areas of expertise are in building in-house or hybrid content studios and supporting the organisational changes within our client’s teams, setting up the process and the teams from globalisation including adaptation and transcreation services and production execution models that delivers efficiency across your entire primary production supply chain.