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Douglas C. Straton Location
New York, NY, US
Douglas C. Straton Work
2025 -now Chief Marketing Officer @
2024 -2025 Chief Client and Retail Growth Officer @
2022 -2024 Chief Customer Evangelist @
2022 -now Strategic Advisor and Investor @
2022 -2025 Strategic Advisor @
2023 -2024 Strategic Advisor @
2017 -2022 Chief Digital Officer @
2012 -2017 Vice-President - Digital, eCommerce, Omnichannel, Data @
2012 -2012 Head of Global eCommerce Strategy and Innovation @
2011 -2012 Head of Global Brand Building, TIGI Haircare @
2004 -2009 Sr. Vice President Int'l Sales and Marketing, Vice President National Accounts @ TIGI (Bed Head, Catwalk Haircare, Haircolor, Cosmetics)
2003 -2004 Vice President, International Sales and Marketing @ TIGI (Bed Head, Catwalk Haircare, Haircolor, Cosmetics)
2002 -2003 Director, International Sales and Marketing @ TIGI (Bed Head, Catwalk Haircare, Haircolor, Cosmetics)
2001 -2002 Director of Trade Marketing, TAG Heuer @
2000 -2001 Director of Business Developement @
Douglas C. Straton Education
Michigan State University
BA (Management, Labor Relations,)
1986-1990
INSEAD
Unilever Leadership Development and Change Management (delivered and developed by INSEAD)
Douglas C. Straton Skills
Strategy
Brand Management
E-commerce
Management
Marketing Strategy
Strategic Planning
Sales Operations
Shopper Marketing
Consumer Products
Digital Marketing
Market Research
Trade Marketing
Sales Management
CRM
Product Management
Analysis
Global Marketing
Product Launch
Global Strategy
Strategy Development
Customer Relationship Management (CRM)
Customer Service
Business Integration
International Marketing
Category Management
Visual Merchandising
Business Analysis
Acquisition Integration
Product Strategy
Product Portfolio
Customer Loyalty
Business Intelligence
International Sales
Global Business Development
Category Analysis
Business Objects
Cognos
Microsoft Office
MS Project
Collateral Material Development
Restructuring
Integration
Omnichannel
Marketing
Fast-Moving Consumer Goods (FMCG)
P&L Management
Tableau
Power BI
Competitive Analysis
Cross-functional Team Leadership
Douglas C. Straton Summary
Douglas C. Straton, based in New York, NY, US, is currently a Chief Marketing Officer at Bazaarvoice. Douglas C. Straton brings experience from previous roles at Bazaarvoice, Digital Commerce Global and Nectar First. Douglas C. Straton holds a 1986 - 1990 BA in Management, Labor Relations, @ Michigan State University. With a robust skill set that includes Strategy, Brand Management, E-commerce, Management, Marketing Strategy and more. Douglas C. Straton has 4 emails and 2 mobile phone numbers on RocketReach.
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