Dougal McGeorge Email
Senior Vice President - Global Brand Marketing @ Mast-Jägermeister SE
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Dougal McGeorge Location
- Salzburg, AT
Dougal McGeorge Work
- Senior Vice President - Global Brand Marketing @ (March 2025 - Present)
- Management Consultant: CMO Strategy and Business Operations Support @ Agentur LOOP + Freelance (January 2020 - January 2025)
- Global CMO and SVP - Penfolds Wine @ (January 2017 - January 2019)
- Chief Marketing and Innovation Officer and CMO + Exec. Leadership Team Member @ (July 2014 - December 2016)
- Global Category Director and VP - Scotch Brands Portfolio @ (January 2012 - July 2014)
- Project Director, Portfolio and Commercial Strategy + Marketing Operations (M and A Leadership Role) @ (March 2010 - January 2011)
- Marketing Director and VP - Russian Brands Portfolio and Strategic Planning Function @ (August 2009 - March 2010)
- Project Leader, Portfolio and Commercial Turn-Around Strategy (M and A Leadership Role) @ (January 2009 - July 2009)
- Global Marketing Director and VP - Portfolio and Brand Management (Global Head of Function) @ (June 2006 - December 2008)
- International Portfolio and Brand Management Manager @ (May 2004 - May 2006)
- Head of Marketing + Member of Executive Leadership Team @ (November 2000 - April 2004)
- Head of Marketing (+ Member of Exec. Leadership Team) -AUS and New Zealand (Transitional-Project Role) @ (May 2000 - October 2000)
- Senior Brand Manager - Heineken @ (September 1998 - October 2000)
- Group Brand Manager, Value-for-Money Brands Portfolio @ (October 1997 - August 1998)
- Logistics, Marketing, Sales, Finance @ (March 1995 - September 1997)
Dougal McGeorge Education
- Insead
(Management)
2007-2007 - University of Otago
Bachelor of Commerce
1991-1994
Dougal McGeorge Skills
- Business Strategy
- Integrated Marketing
- Strategy
- FMCG
- Competitive Analysis
- CRM
- Brand Development
- Customer Insight
- Brand Management
- Cross-functional Team Leadership
- Management
- Marketing Strategy
- Brand Equity
- Shopper Marketing
- Trade Marketing
- Marketing
- Planning
- Cross Functional Team Leadership
- Strategic Planning
- Russian
- Leadership
- Portfolio Optimization
- Consulting
- Business Transformation
- Channel Strategy
- Capability Development
- M&A
- Revenue and Profit Growth
- Thought Leadership
- Portfolio Management
- Business Development
- Business Analysis
- Global Brand Development
- Business Turn Arounds
- Turnaround Strategy
- Team Leadership
- Strategic Brand Consulting
- Innovation Management
- Insight Generation
- Integrated Brand Marketing
- Analytical Reasoning
- Business Planning
- Luxury Brand Marketing
- P&l Management
- Change Management
- Critical Thinking
- Competitive Strategies
- Segmentation
- Market Analysis
- Brand Strategy
- Business Case Development
- Brand Positioning Strategies
- Organisational Influencing
- Consumer Insight Generation
- Coaching and Mentoring
- Fast Moving Consumer Goods
- Creative Problem Solving
- Strategic Vision
- Business Storytelling
- Brand Architecture
Dougal McGeorge Summary
- Dougal McGeorge, based in Salzburg, AT, is currently a Senior Vice President - Global Brand Marketing at Mast-Jägermeister SE. Dougal McGeorge brings experience from previous roles at Agentur LOOP + Freelance, Treasury Wine Estates and Diageo. Dougal McGeorge holds a 2007 - 2007 Insead. With a robust skill set that includes Business Strategy, Integrated Marketing, Strategy, FMCG, Competitive Analysis and more. Dougal McGeorge has 3 emails on RocketReach.
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