Dougal McGeorge Email
Senior Vice President - Global Brand Marketing @ Mast-Jägermeister SE
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Dougal McGeorge Location
- Salzburg, AT
Dougal McGeorge Work
- 2025 -now Senior Vice President - Global Brand Marketing @
- 2020 -2025 Management Consultant: CMO Strategy and Business Operations Support @ Agentur LOOP + Freelance
- 2017 -2019 Global CMO and SVP - Penfolds Wine @
- 2014 -2016 Chief Marketing and Innovation Officer and CMO + Exec. Leadership Team Member @
- 2012 -2014 Global Category Director and VP - Scotch Brands Portfolio @
- 2010 -2011 Project Director, Portfolio and Commercial Strategy + Marketing Operations (M and A Leadership Role) @
- 2009 -2010 Marketing Director and VP - Russian Brands Portfolio and Strategic Planning Function @
- 2009 -2009 Project Leader, Portfolio and Commercial Turn-Around Strategy (M and A Leadership Role) @
- 2006 -2008 Global Marketing Director and VP - Portfolio and Brand Management (Global Head of Function) @
- 2004 -2006 International Portfolio and Brand Management Manager @
- 2000 -2004 Head of Marketing + Member of Executive Leadership Team @
- 2000 -2000 Head of Marketing (+ Member of Exec. Leadership Team) -AUS and New Zealand (Transitional-Project Role) @
- 1998 -2000 Senior Brand Manager - Heineken @
- 1997 -1998 Group Brand Manager, Value-for-Money Brands Portfolio @
- 1995 -1997 Logistics, Marketing, Sales, Finance @
Dougal McGeorge Education
- Insead
(Management)
2007-2007 - University of Otago
Bachelor of Commerce
1991-1994
Dougal McGeorge Skills
- Business Strategy
- Integrated Marketing
- Strategy
- FMCG
- Competitive Analysis
- CRM
- Brand Development
- Customer Insight
- Brand Management
- Cross-functional Team Leadership
- Management
- Marketing Strategy
- Brand Equity
- Shopper Marketing
- Trade Marketing
- Marketing
- Planning
- Cross Functional Team Leadership
- Strategic Planning
- Russian
- Leadership
- Portfolio Optimization
- Consulting
- Business Transformation
- Channel Strategy
- Capability Development
- M&A
- Revenue and Profit Growth
- Thought Leadership
- Portfolio Management
- Business Development
- Business Analysis
- Global Brand Development
- Business Turn Arounds
- Turnaround Strategy
- Team Leadership
- Strategic Brand Consulting
- Innovation Management
- Insight Generation
- Integrated Brand Marketing
- Analytical Reasoning
- Business Planning
- Luxury Brand Marketing
- P&l Management
- Change Management
- Critical Thinking
- Competitive Strategies
- Segmentation
- Market Analysis
- Brand Strategy
- Business Case Development
- Brand Positioning Strategies
- Organisational Influencing
- Consumer Insight Generation
- Coaching and Mentoring
- Fast Moving Consumer Goods
- Creative Problem Solving
- Strategic Vision
- Business Storytelling
- Brand Architecture
Dougal McGeorge Summary
- Dougal McGeorge, based in Salzburg, AT, is currently a Senior Vice President - Global Brand Marketing at Mast-Jägermeister SE. Dougal McGeorge brings experience from previous roles at Agentur LOOP + Freelance, Treasury Wine Estates and Diageo. Dougal McGeorge holds a 2007 - 2007 Insead. With a robust skill set that includes Business Strategy, Integrated Marketing, Strategy, FMCG, Competitive Analysis and more. Dougal McGeorge has 3 emails on RocketReach.
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