US Practice Lead - Qualitative Insights @ (April 2011 - July 2012)
Partner @ Clark Martire and Bartolomeo (January 2001 - April 2011)
VP - Business Development @ (January 1999 - January 2001)
Senior Consultant @ (May 1996 - March 1999)
Client Group Supervisor @ Information Resources, Inc. (January 1991 - January 1995)
Doug Parent Education
Harvard Business School
MBA (General Management)
1995-1997
Babson College
BS (Marketing, Entrepreneurial Studies)
1987-1991
Doug Parent Skills
Qualitative Research
Segmentation
FMCG
Customer Insight
Focus Groups
Marketing Research
Market Research
Brand Architecture
Positioning
Quantitative Research
Consumer Behaviour
Advertising Research
Strategy
Marketing Strategy
Qualitative Market Research
Brand Management
Consumer Insight
Brand Development
Brand Equity
Business Insights
brand strategy
Competitive Analysis
Management
Consumer Products
Ethnography
Product Innovation
Competitive Intelligence
Market Analysis
Exploratory Research
Message Development
Portfolio Management
Branding & Identity
Team Building
Business Analysis
Branding and Identity
Social Media
Project Management
Fast Moving Consumer Goods Fmcg
Fast Moving Consumer Goods
Doug Parent Summary
Doug Parent, based in Village of Pelham, NY, US, is currently a Founding Partner at Plainspoken Insights. Doug Parent brings experience from previous roles at Clear - M&C Saatchi, Clark Martire and Bartolomeo, Bigfoot Interactive and Accenture. Doug Parent holds a 1995 - 1997 MBA in General Management @ Harvard Business School. With a robust skill set that includes Qualitative Research, Segmentation, FMCG, Customer Insight, Focus Groups and more. Doug Parent has 1 mobile phone numbers on RocketReach.
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