Doug Parent Location
- Village of Pelham, NY, US
Doug Parent Work
- 2012 - now Founding Partner @ Plainspoken Insights
- 2011 - 2012 US Practice Lead - Qualitative Insights @
- 2001 - 2011 Partner @ Clark Martire and Bartolomeo
- 1999 - 2001 VP - Business Development @
- 1996 - 1999 Senior Consultant @
- 1991 - 1995 Client Group Supervisor @ Information Resources, Inc.
Doug Parent Education
- Harvard Business School
MBA (General Management)
1995 - 1997 - Babson College
BS (Marketing, Entrepreneurial Studies)
1987 - 1991
Doug Parent Skills
- Qualitative Research
- Segmentation
- FMCG
- Customer Insight
- Focus Groups
- Marketing Research
- Market Research
- Brand Architecture
- Positioning
- Quantitative Research
- Consumer Behaviour
- Advertising Research
- Strategy
- Marketing Strategy
- Qualitative Market Research
- Brand Management
- Consumer Insight
- Brand Development
- Brand Equity
- Business Insights
- brand strategy
- Competitive Analysis
- Management
- Consumer Products
- Ethnography
- Product Innovation
- Competitive Intelligence
- Market Analysis
- Exploratory Research
- Message Development
- Portfolio Management
- Branding & Identity
- Team Building
- Business Analysis
- Branding and Identity
- Social Media
- Project Management
- Fast Moving Consumer Goods Fmcg
- Fast Moving Consumer Goods
Doug Parent Summary
- Doug Parent, based in Village of Pelham, NY, US, is currently a Founding Partner at Plainspoken Insights. Doug Parent brings experience from previous roles at Clear - M&C Saatchi, Clark Martire and Bartolomeo, Bigfoot Interactive and Accenture. Doug Parent holds a 1995 - 1997 MBA in General Management @ Harvard Business School. With a robust skill set that includes Qualitative Research, Segmentation, FMCG, Customer Insight, Focus Groups and more. Doug Parent has 1 mobile phone numbers on RocketReach.
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