US Practice Lead - Qualitative Insights @ (April 2011 - July 2012)
Partner @ Clark Martire and Bartolomeo (January 2001 - April 2011)
VP - Business Development @ (January 1999 - January 2001)
Senior Consultant @ (May 1996 - March 1999)
Client Group Supervisor @ Information Resources, Inc. (January 1991 - January 1995)
Doug Parent Education
Harvard Business School
MBA (General Management)
1995-1997
Babson College
BS (Marketing, Entrepreneurial Studies)
1987-1991
Doug Parent Skills
Advertising Research
Brand Architecture
Brand Development
Brand Equity
Brand Management
Branding & Identity
Business Insights
Competitive Analysis
Competitive Intelligence
Consumer Behaviour
Consumer Insight
Consumer Products
Customer Insight
Ethnography
Exploratory Research
FMCG
Fast-Moving Consumer Goods (FMCG)
Focus Groups
Management
Market Analysis
Market Research
Marketing Research
Marketing Strategy
Message Development
Portfolio Management
Positioning
Product Innovation
Qualitative Market Research
Qualitative Research
Quantitative Research
Segmentation
Strategy
brand strategy
Team Building
Business Analysis
Branding and Identity
Social Media
Project Management
Fast Moving Consumer Goods Fmcg
Fast Moving Consumer Goods
Doug Parent Summary
Doug Parent, based in Village of Pelham, NY, US, is currently a Founding Partner at Plainspoken Insights. Doug Parent brings experience from previous roles at Clear - M&C Saatchi, Clark Martire and Bartolomeo, Bigfoot Interactive and Accenture. Doug Parent holds a 1995 - 1997 MBA in General Management @ Harvard Business School. With a robust skill set that includes Advertising Research, Brand Architecture, Brand Development, Brand Equity, Brand Management and more. Doug Parent has 1 mobile phone numbers on RocketReach.
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