Sebago® was established in Westbrook, Maine (Usa), in 1946. Daniel J. Wellehan, owner of five shoe shops in the area, decided to open his own factory. He became partners with two local shoe manufacturers - William Beaudoin and Joseph Cordeau - and Sebago-Moc was born.
The name was inspired by nearby lake Sebago, that in the native Abenaki language means “long-shaped water basin”. Its first mocassin, the renowned “penny loafer”, was created in the same year, handsewn as by native tradition, still one of the brand’s best-sellers.
The first yachting shoes came out in 1948, but their patent was sold to Uniroyal. In 1950 Sebago-Moc’s turnover reached 1 million dollars and in 1952 daily production reached 2000 pairs of shoes: a new plant was built.
In 1965 the company started selling in Europe thanks to a partnership with entrepreneur Francisco Gaudier.In 1963 it started to manufacture women’s shoes; in 1970 it launched the Docksides® design, another of the brand’s best sellers.
For the occasion the company name was simplified into Sebago®.
In 1978, passionate sailor and CNN founder Ted Turner agrees in lending his own image to Docksides® products.
In 1981 the Campsides® outdoor line was launched.In 1984 Sebago® was the first American company to sponsor a boat in the O-Star Race.
In the late 90s the company went through a time of crisis that peaked in 2003 when Sebago® was acquired by US company Wolverine World Wide, Inc.
On July 31st, 2017 the brand became part of the BasicNet Group’s portfolio.
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Church’s history can be traced back to 1617, when Anthony Church, a master shoemaker was handcrafting shoes in Northampton, England, a town renowned for producing fine footwear since medieval times. His descendants followed in his footsteps, establishing Church’s & Co in 1873.
Church’s still manufactures in Northampton, while its 62 directly-owned and operated retail stores now span the globe, with locations in London, Paris, Edinburgh, Milan, Berlin, Hong Kong, Singapore, Tokyo, Seoul, Shanghai and Beijing.
Church’s continues to present men’s and women’s collections that are unparalleled for craftsmanship and luxury. These handmade shoes are loyal to the artisanal traditions of English shoemaking. Timeless in aesthetic and exceptional in quality, they are amongst the most long-lasting and desirable in the world. Church’s has been owned by the Prada Group since 1999
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