DoubleRecall Information

DoubleRecall, a Y Combinator start-up, is an advertising platform for the web and on mobile apps. Publishers who want to offer premium content or in-app purchases can insert DoubleRecall ad units, which require a user to read a short message and type in a few highlighted words provided by the advertiser to gain access. The process is simple and unlocks the rest of an article for a limited amount of time or provides a user with an additional level or virtual goods in an app. The power is in getting people to type in information, which ratchets up their recognition of the sponsor. And it allows brands to subtly associate their name with certain ideas. For example a soft drink can have users type in their brand name and the word “skinny” to gain access. DoubleRecall, which first launched this platform in Europe last year, said the ads boost name recognition by 11 times over traditional methods. That makes DoubleRecall valuable for brand advertisers, who are willing to pay a premium for ad tools that are engaging.