DOTLOT Information

DotLot exists to focus on the strategic creation, distribution, and measurement of product education and marketing content. Todays products are constantly evolving: receiving updates that affect their functionality, capabilities, and even the user experience. Changes like this instantly make your product content obsolete and confusing to customers. We are focused on creating content that will continually evolve as your product does. We plan for future updates and strategically distribute content to make future updates easy and seamless. Conceived in 2006 by The Buddy Group, a nationally recognized modern marketing agency, DotLot originated as the digital video backlot for YouTube video content, leveraging The Buddy Group’s proprietary technology to manage a brand’s custom channel on YouTube. As the importance of video continues to rise, DotLot has evolved from a series of sound stages and content creators to a focused collective of product content specialists, publishers, technologies and influencer network. After two years of exploration into modern customers’ expectations, their need for more extensive product education and information content, and their desire for richer experiences around the products they consider and purchase, TBG invested into relaunching DotLot as a stand-alone company to address the need of product makers and marketers head on. With that, DotLot has come to the forefront with our ability to solve the growing needs of product marketers as product information and product education content has become a most effective tool for customer acquisition and satisfaction. While YouTube continues to be a major part of most distribution strategies, DotLot recognizes the importance of accounting for and embracing emerging channels and points of access. DotLot has experience planning, creating, distributing and measuring the power of voice search, social discovery, 3rd party publishers and influencer owned channels on behalf of the product. Your product is pretty smart – we think your product’s content should be too. Let us help you connect the dots between your product and your users.