IMPACT BBDO is a leading awarded Regional Marketing Communications Group in MEA (Middle East & Africa) that has been operating across the region for more than 40 years.
Mission
THE WORK. THE WORK. THE WORK.
Description
IMPACT BBDO is a leading Regional Marketing Communications Group in the MENAPAK & Africa that has been operating across the region for more than 40 years, delivering comprehensive communication solutions to a wide and prestigious base of multinational, regional and local clients.
In 2010, BBDO Worldwide acquired a majority of Impact BBDO making it an OMNICOM subsidiary. OMNICOM, the world’s largest communication...
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General Information
Founded in Lebanon in 1971 by its current Chairman Emeritus, Mr. Alain Khouri, the Group expanded its network of agencies throughout the region by opening offices in Beirut, Cairo, Kuwait, Dubai, Jeddah, Riyadh, Abu Dhabi, Qatar and Algeria. Today, it employs over 750 people.
In 1979, it became the first Middle Eastern Agency Network to partner with a global Agency Network – BBDO Worldwide – becoming IMPACT BBDO.
BBDO Worldwide is a global advertising agency, headquartered in New York with over 287 offices in 79 countries. It is the largest agency network within OMNICOM Group Inc.
Today, the IMPACT BBDO Group incorporates a number of specialist regional network companies.
Founded in 2010 by Rami Qawasmi and Mohammad Jaber, Mawdoo3 is a leader in Arabic AI and digital content. Operating over 200 platforms, including Mawdoo3.com, the top Arabic site, and WebTeb.com, the largest regional medical platform, Mawdoo3 attracts over 50 million monthly users and offers more than one million expert-written articles and videos across diverse topics.
Pioneering Arabic AI, Mawdoo3 launched the region’s first comprehensive NLP toolkit in 2018 and developed innovative solutions like Qalam.ai, a generative AI tool, and Salma.ai, an Arabic voice assistant. Its tools serve sectors such as travel, telecom, and electronics, offering advanced Arabic-language AI applications.
Through platforms like Waraqa.com for data curation and Alweb.com for CMS and SEO, Mawdoo3 enhances digital transformation across MENA.
Mawdoo3 also provides tailored advertising solutions, including branded content and targeted campaigns, helping brands achieve their marketing goals. Contact us at : advertising@mawdoo3.com
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