Dope Ropes Information

Dope Ropes is a leading global jump rope brand based in the UK. Our goal is make skipping accessible for all and infuse fun into the fitness sector with our colourful and retro inspired branding! See more info about me (Keon!) and how I started this movement below: HOW IT BECAME A SMALL BUSINESS... Skipping changed my life and my attitude to physical and mental wellbeing and made me realise the importance of joyful movement. I decided I wanted to create a platform to share this with others and spread the word about the benefits of jumping rope by providing good information and quality products that seemed to be lacking in the UK. I also have a keen interest in business and starting something that combined both passions of mine seemed to make perfect sense! Setting up this platform has allowed me to promote the benefits of jump rope globally and help others like myself become more active and engage in movement. THE BRAND... Skipping has a retro feel, and it's something you do as a kid. For me personally it has enabled me to re-capture my childhood spirit - keeping things simple, whilst having fun! The 80s/90s were my childhood and it was important to me that was captured in the brand, with nods to games, TV and other pop culture references from that era. Our colour pallet is inspired by the vapourwave aesthetic combining neon pink with shades of blue, purple and black. I want to capture the vibe of Miami by day and LA at night through the look and feel of the products and branding. THE GOAL... To initiate movement for all via simple, flexible and affordable tools, improving mental and physical wellbeing. To provide a constant way to remain active in an age of uncertainty. To infuse a fun, retro aesthetic into the fitness and lifestyle sector and help recapture a playful approach to fitness.