Dooley Direct LLC Information

Dooley Direct is a consultancy helping large and small firms improve marketing, sales, and advertising using brain and behavior research. Services include keynote speeches, seminars/workshops, conversion optimization, and structured engagements. Dooley Direct was founded in 1995 as CompStar Services, an IT consulting firm. It branched into digital marketing, including search engine optimization and community building. In 2005, CompStar split, with the digital marketing portion becoming Dooley Direct. In recent years, the company's primary focus has been on applying broadly defined neuromarketing techniques to marketing, advertising, and sales. Founder Roger Dooley is a frequent speaker, both in the US and internationally, at general marketing and sales events as well as web marketing events like the Conversion Conference, PubCon, affiliate marketing events, etc.