Doohken Network Information

Doohken is creating China's first programatically bought platform of prime Digital Outdoor sites through the supply of next generation technology for use in indoor and outdoor advertising screens. Think of Doohken as an Uber or AirBnB, where we own the platform, technology and perform marketing and some sales functions while existing advertising screen location owners are like the Uber car or AIrBnB home owners. Data privacy is paramount for us so we are GDPR compliant and ensure complete privacy protection as all data is fully anonymous and delivered in an aggregated, non identifiable format. The screens will categorise and measure audiences to ensure the most effective, targeted advertising campaigns can be screened to the right audience at the right time. For advertisers, Doohken will bring measurable, accountable and transparent, performance based digital advertising that will improve the effectiveness of their media investment. It will also enhance targeting and provide data to help drive an improved business performance. For screen owners, it provides an opportunity to upgrade screens to significantly increase revenue through enhancing screen digital capability to meet market demands and through subsequent participation in a China wide premium network. The network will be more appealing to advertisers, particularly major global and local brands, who want only the very best exposure that is measured and accountable. For screen location owners, it will enable them to increase revenue and for the first time to access data to evaluate traffic numbers and patterns. 20,000 prime, high traffic locations - every site is in a prime location Measurable. Data. Performance Driven. Programmatic. Transparent.