Since pioneering legaltech in 2001, we have helped millions of people navigate the complexities of the legal system. By combining intuitive technology with attorney-led solutions, we guide people through all of life's personal and business legal needs.
Today, over 76% of consumers start their search for legal information or an attorney online.[i] Yet, with all of the resources available, the law can still be hard to understand and intimidating. We strive to make the law accessible to everyone—to help people find answers to everyday legal and business questions.
Also, for the 500,000 solo and small law firms in the U.S., the Martindale Legal Marketing Network division provides a cost-effective way to gain exposure and connect with prospective clients who come to our sites for legal information.
Consumer Legal Information & Attorney Directory
Our network of sites is one of the Internet’s largest libraries of consumer-friendly legal articles–all available for free. Whether consumers are looking for information about their “first DUI” or “chapter 7 bankruptcy,” they can find relevant articles. Nolo’s editorial team delivers complex legal information in simple-to-understand terms.
Through either the Nolo.com or Lawyers.com directories, consumers can also research and connect with attorneys in their area who handle their particular kind of legal matter.
Do-It-Yourself Products
Consumers and small business owners can handle many legal matters themselves with Nolo’s do-it-yourself products, which range from online forms and software to books and eGuides. Our bestselling will software, WillMaker, and our easy-to-use Online LLC form are just a few of our featured products. For more information, visit our store.
Attorney Lead Generation & Marketing
For many solo and small law firms, marketing isn’t their expertise, and they just don’t have the budget and staff to compete against larger law firms. The Martindale Legal Marketing Network’s comprehensive marketing solution provides smaller law firms with a cost-effective way to gain exposure to our 15 million consumer visitors and to receive real-time leads from among the 100,000 people requesting legal help. Our services include lead generation, professional websites and profiles, and live chat services.
Founded in 2017, Trust & Will is the leading digital estate planning platform in the U.S., trusted by over one million individuals and families. Our simple, secure, and attorney-approved online solutions help Americans create wills, trusts, healthcare directives, and other essential estate planning documents tailored to state-specific laws. With a focus on accessibility and a guided experience, we’re transforming how families plan for the future and protect their legacies.
In 2025, we launched EstateOS™, the first intelligent platform built to modernize how legacies are planned, managed, and preserved. EstateOS powers dynamic, connected estate plans for families, and introduces AI-enabled workflows, document intelligence, and multi-party collaboration tools for professionals.
Our platform supports over 20,000 financial advisors and 200+ enterprise partners and institutions — including AARP, Fifth Third Bank, LPL Financial, UBS, and USAA. By integrating estate planning into client services, we help professionals enable multi-generational wealth conversations, deepen relationships, and drive long-term impact.
With more than one million users and $200+ billion in self-reported estate assets, Trust & Will is redefining estate planning as a strategic pillar of modern financial care. Recognized for innovation and leadership, Trust & Will has earned spots on the CNBC Disruptor 50, Inc. 5000, and Deloitte Technology Fast 500™ lists.
Learn more at trustandwill.com.
San Diego, California, US
Private
$44.9M Revenue
https://trustandwill.com
152 Employees
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