Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance.
Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.
My expertise comes from 30+ years of working inside organizations large and small as well as across society at large. I have partnered with leaders at the World Bank, Royal Dutch Shell, the American Nurses Association, the CFP Board, and many others who are striving to create meaningful progress. These experiences have shown me what it takes to move complex systems, unite diverse stakeholders, and deliver real results.