Doğuş Müşteri Sistemleri Information

DMS began operations in October 2014, propelled by a vision of creating seamless customer experiences and constantly improving the quality of those experiences. Based on that vision, the company set itself the mission of developing the marketing analytics and customer experience platforms that are the cornerstones of a customer-centric culture. DMS is committed to creating personalized solutions that enhance customer loyalty by delivering flawless service quality based on an innovative approach that leverages lifestyle-driven customer profiles. The aim is to provide the highest quality service possible by identifying customers'​ expectations and increasing their satisfaction, while targeting their emotions to trigger conversion. To achieve these objectives, DMS draws on an extensive product, service, partnership and sponsorship portfolio. The company’s structure is designed to provide its brand partners with a range of services including integrated customer relations management, business analytics, cross-marketing and customer experience management. DMS will leverage not only the Doğuş Group's own brands but also other category-leading brands, integrating sectors that the Doğuş Group does not serve into the program. This will allow DMS to ensure that it fully meets the expectations of the customers it serves by fulfilling both their rational and emotional needs. DMS is currently developing a number of value-added products offering a variety of different functions designed to touch both corporate and retail customers. These tools will provide innovative solutions that facilitate the implementation of a synergistic approach to customer acquisition, promote customer loyalty, increase repeat sales and optimize customer service standards at participating Doğuş Group and non-group brands.