Dogtown Competitors

With a 115-plus-year legacy behind us, we’re looking to the future — a future in which conformity falls and originality rises. A brand of and for creators, we provoke and enable those independent enough not to follow to challenge convention through their ideas, actions, and ingenuity. We design so you can express your true self. We innovate so you can leap before you look. We create space for you and other mavericks and dreamers to break the rules, together. Because rules limit possibilities. Based in Boston. Part of NIKE, Inc., but distinctly ourselves.

As a dedicated, driving force in skateboarding since 1992, Element has evolved connecting the cultural space between skateboarding and nature. We are pursuing a conscious path for positive change, from our roots in the streets to our future in nature. Through the creation of innovative skateboarding goods, durable apparel, and our constant efforts to be more environmentally and socially responsible; we push to leave a lasting, positive impact on our global skateboarding community and beyond.

With over 40 years of skateboard knowledge and innovation, as well iconic graphics from renown artist Jim Phillips, Santa Cruz is legendary in skateboarding.