To create something outstanding we sometimes need to break with tradition and common thinking.
GEOX was born thanks to an unconventional idea of Mario Moretti Polegato, who cut holes in his rubber-soled shoes with a Swiss Army knife to relieve his overheated feet when walking through the Nevada desert.
This brilliant idea was improved, tested and patented, but the idea of the "shoe that breathes" was not backed by footwear producers. Instead of abandoning his idea, Polegato founded an independent company in the 1990s. In a few years, it became leader in Italy and one of the major world companies in the lifestyle-casual footwear market.
Today, as an international group that has registered over 60 patents, GEOX produces footwear, clothing and accessories. The wide range of Geox products, intended to meet the needs of the entire family, matches a strong technological content based on wellbeing and comfort, with contemporary style.
A volte per creare qualcosa di straordinario bisogna rompere con le tradizioni e con il pensiero comune.
È così che è nata GEOX: da un'idea fuori dagli schemi di Mario Moretti Polegato, che per alleviare il surriscaldamento dei piedi durante una passeggiata nel deserto del Nevada, ha letteralmente bucato la suola delle scarpe che indossava con un coltellino svizzero.
Questa geniale intuizione è stata poi migliorata, testata e brevettata, ma l'idea della "scarpa che respira" non ha trovato sostenitori nel mondo dei produttori calzaturieri. Polegato non si è però dato per vinto e ha creato un'azienda indipendente, che in pochi anni è diventata leader in Italia e tra le prime al mondo nel settore delle calzature lifestyle-casual.
Oggi, come gruppo internazionale depositario di oltre 60 brevetti, GEOX produce calzature, abbigliamento e accessori. Ogni prodotto delle collezioni Geox, tese a soddisfare le esigenze di tutta la famiglia, coniuga uno spiccato contenuto tecnologico con lo stile contemporaneo.
Sebago® was established in Westbrook, Maine (Usa), in 1946. Daniel J. Wellehan, owner of five shoe shops in the area, decided to open his own factory. He became partners with two local shoe manufacturers - William Beaudoin and Joseph Cordeau - and Sebago-Moc was born.
The name was inspired by nearby lake Sebago, that in the native Abenaki language means “long-shaped water basin”. Its first mocassin, the renowned “penny loafer”, was created in the same year, handsewn as by native tradition, still one of the brand’s best-sellers.
The first yachting shoes came out in 1948, but their patent was sold to Uniroyal. In 1950 Sebago-Moc’s turnover reached 1 million dollars and in 1952 daily production reached 2000 pairs of shoes: a new plant was built.
In 1965 the company started selling in Europe thanks to a partnership with entrepreneur Francisco Gaudier.In 1963 it started to manufacture women’s shoes; in 1970 it launched the Docksides® design, another of the brand’s best sellers.
For the occasion the company name was simplified into Sebago®.
In 1978, passionate sailor and CNN founder Ted Turner agrees in lending his own image to Docksides® products.
In 1981 the Campsides® outdoor line was launched.In 1984 Sebago® was the first American company to sponsor a boat in the O-Star Race.
In the late 90s the company went through a time of crisis that peaked in 2003 when Sebago® was acquired by US company Wolverine World Wide, Inc.
On July 31st, 2017 the brand became part of the BasicNet Group’s portfolio.