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DNA Consumer Research is an independent market research company founded in 2005 with the objective to study consumers across Asia. We use a combination of methods : qualitative, quantitative and observation to understand the evolution in lifestyles, behaviors and dispositions towards marketing objects (ideas, products, brands). Our goal is to describe the dynamics of change and clarify the complexities of Asian consumers so that marketers are aligned with their needs.

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Audrey Tan is the Managing Director, Co-owner of DNA Consumer Research.

6 people are employed at DNA Consumer Research.

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G2 Leader Summer 2026 G2 Best Est ROI Mid-Market Summer 2026 G2 Easiest Admin Mid-Market Summer 2026 G2 Most Implementable Summer 2026 G2 Best Results Mid-Market Summer 2026 G2 Lead Capture Mid-Market Summer 2026 Inc Fastest Growing Private Companies 2026 Inc Best Workplace 2026
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