DNA Consumer Research is an independent market research company founded in 2005 with the objective to study consumers across Asia. We use a combination of methods : qualitative, quantitative and observation to understand the evolution in lifestyles, behaviors and dispositions towards marketing objects (ideas, products, brands). Our goal is to describe the dynamics of change and clarify the complexities of Asian consumers so that marketers are aligned with their needs.
| Website | http://www.dna-consumer.com |
| Employees | 6 (6 on RocketReach) |
| Founded | 2005 |
| Technologies | |
| Industry | Market Research |
| Keywords | Consumer Research, Market Research, Consumer Behavior, Consumer Insights, Consumer Trends, Market Analysis, Lifestyle Research, Qualitative Research, Quantitative Research, Market Trends, Market Intelligence, Primary Research, Consumer Segmentation, Target Audience, Market Segmentation, Qualitative Data, Quantitative Data, Data Analysis, Observational Research, Research Methodology |
| Competitors | Ancestry, MyHeritage, Helix, Mapmygenome - Know Yourself, GenePlanet, FamilyTreeDNA, Living DNA, Genomelink, Vitagene, 23andMe Inc +16 more (view full list) |
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Audrey Tan is the Managing Director, Co-owner of DNA Consumer Research.
6 people are employed at DNA Consumer Research.