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Hi, I'm Dudi. I began my marketing journey 13 years ago. Today my company works with dozens of tech and financial companies to which I provide global and local PR and organic Linkedin content services. You can find Pepsico Labs, Deutsche bank, Elron, Sony Semiconductor, Sentinel one, upstream, and more among our clients. A few years ago, I wanted to understand how to generate buzz on Linkedin. It seems like the platform to be at because everyone is there: Businesses, technologies, finance, investors, and marketing professionals and companies. It's the right platform for personal branding, employee branding, marketing, and recruiting investors, whether your target audience is in Israel or abroad. But… Despite my realization that Linkedin is the place to be, I have yet to crack its secrets. While many argue you can't predict viral content, I know that is a misguided assumption. After multiple trials and errors, tracking successful and unsuccessful types of content, I developed a method to help me determine just that: What content generates engagement? Learn the principles of Linkedin Buzz and how to use them to create impactful personal branding, marketing, and employer branding campaigns. On other social media channels and content platforms, and social networks. Today our Linkedin department is generating dozens of posts that generate thousands of likes and hundreds of organic views based on my methods. This is what I teach in my courses. Who is this course for? ● Individuals interested in personal branding ● Those who want to become influencers for whatever reason ● HR experts who want to create an effective employer branding campaign ● In-house or agency-based marketing specialists who want to position themselves as leaders and differentiate themselves from the competitors ● Entrepreneurs and organizations wanting to attract investors To sum up, if you wish to influence audiences on Linkedin, join me at the next course 😊

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