We are Alpha – a leading global provider of financial solutions, empowering some of the world’s most respected organisations.
Since our inception in 2009, we’ve been working hard to redefine the services that businesses have traditionally relied on their banks for. Driven by an unwavering commitment to achieving the best outcomes for our clients, we combine deep expertise with cutting-edge technology to help organisations around the world manage their banking activities and financial market risks more effectively and efficiently.
Today we are proud to be part of Corpay, Inc. – a global Fortune 1000 company and S&P 500 member listed on the New York Stock Exchange (NYSE: CPAY). As we continue to grow, we remain true to the entrepreneurial agility and client-centric focus that have defined us since day one – enabling us to create ever-greater value for our clients in the areas that matter most to them.
B2B marketing has a big pipeline problem. Here's what's up. Most of your marketing is designed to convert people ready to buy. But most of your market won't be ready to buy for months (if not years).
Almost 100% of your marketing budget goes to sales activation programs that generate MQLs but not pipeline (because buying committees don't buy from strangers). Meanwhile you're not building the brand equity and recognition you need to make the shortlist when the time is right.
We help smart B2B folks take brand and performance to market together — to get famous with future buyers, and then connect with them when they're actively in-market. We do that by telling great stories about stuff it’s hard to get your head around, through B2B content marketing and campaigns that give your best buyers a reason to spend time with your brand.
If you're looking for the list of stuff we do, it includes (but isn't limited to): Positioning & Messaging, Creative Content and Campaign Planning, Brand & Visual Identity, Digital Development & Websites, B2B SEO, SEM, Paid Media, Marketing Ops, and more.
Here’s what we’ve done for some of our clients:
$5m a year pipeline contributed by marketing, with half converting to sales — up 50% year-on year from a brand campaign – Rockset
20M impressions on employer branding ads served for recruiter programs and 250+ conversions on applications – Solita
210% YoY improvement in SEO performance, 46.2% CTR from homepage and $217.7M invested after two rounds of funding from a brand repositioning – Quantexa
To find out more, give us a message on LinkedIn. Or we suggest you visit our website www.velocitypartners.com, browse the blog and read some of our home-grown content:
The new B2B Manifesto (https://bit.ly/4bCGNgi)
The Content Marketing Workbook (http://bit.ly/1kvpXFP)
The Holy Trinity of B2B Marketing (http://bit.ly/1kvq4Bw)
Innovation Partners works with startups and established clients to support innovation efforts around new venture creation.
Our team engages your target market for customer discovery, product or service ideation, and to validate fundamental assumptions around your value proposition.
We partner around three phases of effort:
• PRODUCT DEVELOPMENT
• CUSTOMER VALIDATION
• GO TO MARKET
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