D'Jais Competitors

Established by entrepreneurs Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its collection of beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Located in some of the world’s most sought-after destinations, Nikki Beach is recognized among the best beach clubs and resorts, seamlessly blending music, dining, entertainment, fashion, film, and art to create unforgettable moments. In addition to the iconic Nikki Beach brand, the group’s portfolio continues to expand with brands including Lucia, launched in 2024, and Maison Mer, debuting in 2025, each with its own distinct culinary vision and identity. Across its expanding endeavors, Nikki Beach Hospitality Group continues to set new benchmarks in crafting luxury travel and lifestyle experiences.

CÉ LA VI is our interpretation of the popular French saying “This is Life”. Our mission is simple: the pursuit of pleasure, passion and play in an inspiring and spectacular setting because “This is the Life”. We deliver luxury lifestyle, dining and entertainment brand through exceptional guest services, iconic locations with stunning vistas and a journey of the five senses.

Drai's Enterprises is owned and operated by Victor Drai, regarded by many as the "Father of the Las Vegas after-hours scene. Creator and founder of Las Vegas mega-clubs Tryst and XS, Drai is the visionary owner of Drai’s Nightclub, Beach Club, and After Hours. Drai¹s Enterprises is operated by a skilled team bringing together the creativity and experience behind the hottest nightclubs in Los Angeles and Las Vegas. In 2014 Drai¹s Enterprises partnered with Bally¹s and opened the first LGBT club on the strip, Liaison. The company additionally runs the Indigo Lounge next to Liaison and runs food and beverage operations for the famous Axis Theater in Planet Hollywood.