Ditto Information

Ditto is the content system for product teams. As AI-assisted workflows put more of the product surface — including the words — in the hands of agents, product copy has become the last major layer without governance. Design has design systems, code has Git, but text is still managed with style guide PDFs, spreadsheets, and scattered markdown files. Ditto centralizes a product's standards, strings, and decision history into one source of truth, then connects that system everywhere copy is drafted and shipped: Figma, GitHub pull requests, agentic tools like Claude Code and Cursor, and your production codebase. Strings and style guides are pulled in automatically wherever text is generated — by humans or AI — and the system itself learns as teams use it, surfacing recommendations based on real usage. All the while, Ditto syncs in real time with a team's live codebase, so it always knows what's actually shipped. This gives teams a controlled, traceable way to draft and iterate on copy alongside their real source of truth: the code. Ditto was founded in 2019 and is backed by Craft Ventures, Y Combinator, and Greycroft. It's used by 8,000+ teams — including teams at Microsoft, eBay, Stash, and McAfee — to ship product copy they can trust, no matter how fast they're shipping. Make every word count.