Founded in 1992, Imaginex Group is China’s first fashion, beauty, and lifestyle brand management and distribution business. With more than three decades of on-the-ground expertise, the Group offers unrivalled market insight and extensive channel coverage across Greater China and Southeast Asia. Combining the passion of a brand owner with operational excellence, Imaginex partners with global brands to position and grow their businesses, unlocking the full potential of Greater China.
Imaginex Group specializes in the brand management and distribution of designer and premium contemporary fashion brands, as well as prestige and niche beauty brands. Today, the Group operates 374 points of sale across more than 42 cities in China and Southeast Asia.
Imaginex Group is part of The Lane Crawford Joyce Group, which operates iconic luxury department stores including Lane Crawford and JOYCE, alongside cutting-edge fashion boutiques, e-commerce platforms, and fully integrated omni-channel operations. With over 170 years of trading heritage in the region, the Group represents one of the largest and most dynamic portfolios of women’s and men’s fashion, beauty, and lifestyle brands, serving one of Asia’s most significant and high-value luxury customer bases.
Authentic catalyzes tangible relationships between brands and consumers through meaningful human experiences, branded content and unconventional consumer engagement concepts.
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