DiscoverWhy Inc Information

DiscoverWhy Inc. was founded in January 1997 as a spin-off from Maguire Associates, a very successful marketing research company that has been serving higher education since 1983. Our patented research methods and technology have been successfully applied to new product analysis, advertising, competitive analysis, customer satisfaction and employee relations for Fortune 1000 clients. The last great watershed in research methodology occurred when George Gallup switched from door-to-door research to telephone surveys. A methodology shift of equal importance is taking place as research moves to the Internet. The Internet offers low cost, instantaneous feedback, and interactive features to apply research in completely different ways. Through the Internet, DiscoverWhy Inc. is revolutionizing how business research and decision support systems are implemented. Our experience and technology help us to tell our clients not only What is important but Why.