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Discover Durham is Durham’s marketing agency. It is chartered as a Tourism Development Authority by the N.C. General Assembly and local governments to spearhead the proactive, strategic, visitor-centered economic and cultural development of Durham by reinvesting a portion of the visitor-paid “room occupancy and tourism development tax” in destination promotion and marketing. Discover Durham was named one of the top 4% of destination marketing organizations in the world by Destinations International. "Reaccreditation with Distinction" recognizes the highest standards of excellence in the field and Discover Durham was among 30 of DI’s 750 members to achieve this level of performance.

Discover Durham Questions

The Discover Durham annual revenue was $936.5 million in 2026.

Cara Rousseau is the President and CEO of Discover Durham.

33 people are employed at Discover Durham.

Discover Durham is based in Durham, North Carolina.

The NAICS codes for Discover Durham are [713, 71, 7139].

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