DIRT Information

A revolutionary consumer intelligence company. Building a groundbreaking solution in applied AI. Going beyond surveys, focus groups, and A/B testing, we use neuroscience tools to identify the key drivers behind engagement. By linking attention and emotion to all forms of content, we pinpoint what people are most interested in watching, engaging with, and acting upon. Combined with our deep expertise in audience measurement, we deliver best-in-class strategy and insights to some of the most celebrated brands globally.