Directing Academy Information

Live video production, when executed well, Is one of the most important branding and marketing tools a church (or any organization) can have. What Is the last live broadcast you watched? Was It American Idol? A sports game? Wheel of Fortune? The news? A live concert from your favorite artist? What do all of these broadcasts have In common? They capture moments and tell an enticing story. How do these shows compare to your church's live stream? Are they on par? Or Is there a drastic difference In production quality? Of course, gear and budgets are a factor In this variation, but they aren't the biggest component. Training and developing your crew Is the key to elevating production value. You can have the best cameras, an incredible switcher, and fancy lenses, but your final product will be lackluster if your video director is not developed to their full potential.