DirectAdvertising.com Information

Direct Advertising is fast becoming the world's leading advertising brand, with an in-depth focus on strategies related to direct response advertising, performance-based marketing, affiliate marketing, lead generation, customer acquisition, optimization, branding and design. Our editorial, videos, lessons and interviews are written by and for the most experienced advertisers, marketers, executives and entrepreneurs in the industry today. Direct Advertising and DirectAdvertising.com seeks to educate and encourage readers and users to move beyond traditional consumer relationship-building strategies to lead conversations in the marketplace, optimize marketing efforts and create innovation, products and services to create the future of online business. Launched in April of 2013, by Parker Powers, co-founder and CEO of a Top 20 U.S. Affiliate Network, Direct Advertising magazine was founded on a single premise: An ever expanding world connected by the Internet is changing social behavior, how consumers and advocates interact with brands, and how those interactions are changing the face of commerce, philanthropy and the world. Direct Advertising set out to create a diverse community of content creators, executives, entrepreneurs and marketers showcasing new business practices, technologies, teams and individuals who are redefining the way future companies, non-profits and governments engage users.