Direct Response Media Information

Direct Response Media (DRM) segments and distributes print material to urban as well as rural areas in South Africa. Its USP is the latest and most accurate consumer demographic segmentation tools, as well as its focus on customer service. Whilst Clients include South African Blue Chip companies, we also cater for SME’s providing tailored and cost effective solutions for these organisations. DRM also provides Brand Activation services, focusing on Brand Activation’s in both Urban and Rural areas with a consumer driven and attention to detail focused team, aimed at bringing brands to life in consumer spaces. DRM provides a complementary service to the above by providing our third core service which is market sampling. We are able to provide mass market and/or segmented sampling for established/new FMCG brands, getting brands into the hands of consumers. With Over 30 years of experience in Operational and Sales excellence, our 40 operational Depots across South Africa supported by four sales hubs in the major metropolitan areas ensure our customers receive expertly crafted service. Looking at the big picture whilst paying attention to the operational detail, flexing our vast knowledge of the challenges faced in Urban and Rural areas we assist large and small brands in getting their messages out to their target market effectively and efficiently.