Direct Lending Information

At Direct Lending, we believe every hardworking adult deserves access to legitimate, safe, and affordable financing. Yet in Malaysia, only 25% of adults—and just 15% of the B40—borrow from licensed institutions (World Bank, 2017). This gap leaves millions vulnerable to scammers and illegal lenders. We set out to revolutionise borrowing by building a platform that empowers people to pursue their dreams, meet essential needs, and live better lives. 🌟 Our Journey Founded in 2016 as a digital lending marketplace, connecting borrowers with 30+ reputable financing providers. To date, 150,000+ loan eligibility checks completed. In 2022, launched Malaysia’s first Syariah-compliant auto service financing, enabling car owners to repair their vehicles instantly. Expanded in 2022–2024 to support micro-SMEs and provide takaful renewal financing. Today, we partner with 2,000+ workshops and agents (including PETRONAS AutoExpert, PROTON, MyEG, Tan Chong Insure). Disbursed RM600M+ in financing with a proven, profitable model. 🏆 Recognition Malaysia Fintech Frontier Awards 2023 – Top Rising Star The Star Outstanding Business Awards 2023 – Best Use of Technology (Silver) Top in Tech Innovation Award – Most Promising Growth Company (Merit) Cradle CIP300 (2019) & MaGIC Global Accelerator (2017) alumni 👥 Our Team From a 2-person startup to a 50-strong team of marketers, technologists, data scientists, product builders, loan consultants, credit analysts, collectors, and business developers. Together, we’ve earned 7,000+ 5★ Google reviews, partnered with 2,000+ merchants, and built a trusted brand Malaysians rely on. 🚀 Why Join Us? We’re not just building products—we’re reshaping financial inclusion in Malaysia. If you’re passionate about impact, technology, and growth, Direct Lending is where you can make your mark.