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Founded in 1998 and privately held, Direct Hit is an innovative company that provides highly relevant results for any Internet search. Direct Hit currently has business relationships with HotBot, a service of Wired Digital; ICQ, a division of America Online; LookSmart, the Internet's leading category-based Web directory; ZDNet, the leading Internet news, information and entertainment site; and Apple Computer, makers of the innovative search tool Sherlock. Winner of the 1998 MIT $50K Best New Technology Competition, Direct Hit is funded by Draper Fisher Jurvetson and Mosaic Venture Partners.

Direct Hit Questions

The Direct Hit annual revenue was $8.4 million in 2026.

Direct Hit is based in Natick, Massachusetts.

The NAICS codes for Direct Hit are [517, 5171, 517110, 51, 51711].

The SIC codes for Direct Hit are [73, 737, 7375].

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