Emerging in 2006 as a womenswear brand created for a mother and daughter to shop together, Forever New has expanded at a rapid rate to trade globally in 300 stores across 10 countries around the globe.
This unique brand proposition forms the core of our business, we design fashion that can be worn across multiple age groups, always adding our own perspective on trends to create something uniquely Forever New.
We are dedicated to ‘making it her moment’ with fashion that makes her feel beautiful and confident, no matter what she’s doing; celebrating a milestone, graduation ceremony, first date, job interview, travelling, or just heading into the office, Forever New makes every moment special.
Our teams in head office, our retail stores, and our distribution centre combine to make Forever New what it is today.
We know that our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated team who work collaboratively to achieve excellence in everything they do.
Many moons ago, (37 years if you’re the numbers type), a light went off in the mind of Vatana Watters. She’d been designing one-off dresses for herself, as well as friends and family – who came up empty-handed when looking for dresses that didn’t feel cookie-cutter. So Vatana took a vow (ha), to take matters into her own hands.
Fast forward to now. The Watters family has become a creative team of designers, pattern makers, and seamstresses. Our focus – know fashion, pick up on trends and understand how brides’ wants and needs to evolve. Drama, comfort, style, versatility, and individuality. We want to be all that to brides and bridesmaids.
We’ve also been lucky to be all that to style influencers, celebrities and inspirational women who’ve hit runways and red carpets, and appeared in TV shows and movies in our designs. Our tight-knit team is as passionate about creating innovative designs and attention to detail, as we are about bringing those ideas to life.
To learn more about us visits watters.com
Luv Bridal and Formal offers designer bridal, bridesmaid, and formal gowns at designer direct prices.
Since its opening in 2009, Luv Bridal has opened eight stores across Australia; in Brisbane, Gold Coast, Sydney, Perth, Melbourne, and Adelaide, and now two in the USA!
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