MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."
MUJI's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning.
We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented".
There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.
Welcome to Boffi official page on Linkedin.
Boffi opened in 1934 as a small kitchen furniture workshop, growing and developing in the 50’s with the second family generation.The collaboration with important architects and designers, the search for more and more beautiful forms and technological innovations have made Boffi one of the reference brands in the prestigious Italian design world.
It has won several awards for the design of its products, among which the most popular is the Compasso d’Oro ADI (Association for Industrial Design) for its career (1995). In the late 1980’s Boffi entered a new developing phase as Piero Lissoni became the Art Director and Roberto Gavazzi joined Paolo Boffi in the management of the company.
From this point on Boffi achieved significant milestones, including the introduction of its bathroom brand, a fundamental step to enlarge the offer in the direct mono-brand showrooms in major cities all over the world. Internationalisation has lead the company to have more than 20 direct and 30 non direct flagship stores, with over 80% of the company’s turnover abroad. In the last five years, the company initiated a second brand extension: Boffi has enlarged its activities further into storage systems, completing the furniture range.
In 2015 Boffi and De Padova reach an agreement for the integration of the two companies. United in a shared vision which aims to create a design platform of fully integrated and complementary excellence: from bathrooms to beds and storage systems, from kitchens to upholstered furniture and accessories.
In 2017 De Padova signed a partnership with MA/U Studio, a Danish start-up which manufactures innovative furniture and shelving systems for both home and office spaces.
Cassina, founded in Meda in 1927, launched industrial design in Italy during the 1950s by taking a completely new approach which saw a shift from handcraftsmanship to serial production.
Cassina has always had a pioneering attitude thanks to its commitment to research and innovation, combining technological skill with traditional craftsmanship and involving important architects and designers to envision new forms and transform them into projects.
Today, ‘The Cassina Perspective’ expresses the company’s values through an eclectic collection where innovative products and Modern icons come together to create welcoming environments, dialoguing according to a unique design code based on excellence.
Meda, IT
Private
$58.5M Revenue
http://www.cassina.com
514 Employees
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