JW Anderson’s curatorial approach, which balances different tensions and dialogues between fashion, art and collaborative projects, now shapes the next phase of the brand’s evolution.
JW Anderson seeks to evolve into a lifestyle brand, a space where fashion, art and craftsmanship meet. The core collection of clothing, “The Wardrobe”, strives to provide an elevated version of classic JW Anderson garments.
JW Anderson’s signature ability to interweave objects of the everyday, art and fashion will culminate in the form of the highest quality lifestyle pieces.
Products will be crafted in collaboration with artists and artisans, with a commitment to sourcing skilled craftsmen, the finest materials and enduring quality.
This vision for JW Anderson emphasizes traceable origins and elevated materials; each piece is designed to stand the test of time and reflects who Jonathan is today.
Alongside the artistic update, commercially there will be a focus on Retail (new stores coming soon), Online (new website) and a scaling back of Wholesale, only working with specifically selected partners to amplify this new vision
Based in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrast. GANNI is all about making our community who wear our clothes feel even more confident and capable of anything. For us, acting responsibly is a moral obligation. We are on a journey to minimize our social and environmental impact and strive to be a more responsible version of ourselves everyday. In 2020, we launched our GANNI Gameplan setting ourselves 44 tangible goals to be reached by 2023 across four main pillars; People, Planet, Product and Prosperity.
GANNI has offices in Copenhagen, London, Paris, New York & Shanghai and is represented in more than 600 of the world’s top tier retailers as well as 37 GANNI retail locations across Europe, and the United States. GANNI.com delivers internationally to 35 countries including Australia, Canada and South Korea.
ERDEM is an independent house of bold fashion for women, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem's world is an intriguing interplay of strength and beauty.
In fifteen years, Erdem had established an exuberant language of femininity that transcends fashion to inspire strength and confidence in the women for whom he designs. It is a passionate language that is evocative and eccentric in character, fluently spoken with a beauty that is intense and romantic.
The house of ERDEM is cultured and erudite, underpinned by a belief in the power and skill of craftmanship. Mind and hand work together to bring imagination to life with precision, artistry and the compelling dexterity of the handmade. Respect for traditional skills is combined with an excitement for innovation, in technique and application.
Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic women at a particular place and a moment in time. Erdem's fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what she wears, but how she feels that matters.