Digitalopty Information

I help companies bring people in through paid and growth loops, activate and retain them through lifecycle, and improve the product they land in. I started out in paid search, running large budgets across competitive markets like iGaming and travel, and have grown into full-funnel work across paid, growth loops, lifecycle, product marketing, and analytics. I've worked across a wide mix of industries including travel, healthcare, ecommerce, cosmetics, tech, fashion, insurance, SaaS and iGaming. I like digging into the data, figuring out what's working, and improving from there. A lot of my work is AI-native too: I build custom workflows, dashboards, and automations rather than relying only on off-the-shelf tools, and I have a good sense of what's worth automating and what's better kept hands-on.