Digital Stars (acquired by Webedia Group) Information

Digital Stars was the #1 digital influencer management company revenue and total digital audience in Brazil. The company was partially acquired by Webedia Group in 2016 and incorporated into its operation after full acquisition in 2019. Digital Stars manage and develop the career of the top Brazilian influencers and co-create with them high-quality content to engage audiences with their idols, products and passions in all platforms. The scope of work goes from Branded Content and Advertising campaigns to Product Licensing, E-Commerce and development of Intelectual Properties such as movies, TV shows, events, games, and apps. The company footprint reached by the end of 2018 accumulated impressive numbers such as 30 billion total video views, 250 million subscribers and more than 700 million monthly video views on YouTube. On other platforms the success was similar: more than 100 million on Instagram, 80 million followers on Facebook, and 50 million on Twitter. Numbers were also impressive in traditional media: we sold more than 2 million books, engaged more than 100 thousand people on our real-life events, took more than 2 million people to the movie theaters to watch our influencers and reached millions of people on TV shows appearances and original shows co-created and hosted by them for both TV and streaming (like Netflix and YouTube Red). Digital Stars' exclusive casting had top creators and channels such as BRKsEDU, Christian Figueiredo, Casal Nerd, Coisa de Nerd (Leon Martins & Nilce Moretto), Damiani, Ei Nerd, Felipe Castanhari, Flavia Calina, Gusta Stockler, Ivana Coelho, Jon Vlogs, Lucas Lira, Malena, Matheus Mazzafera, Mauro Nakada, Parafernalha, Polado, Pyong Lee, Rato Borrachudo, T3ddy, and Você Sabia; Commercial exclusivity of names like Carlinhos Maia, Dani Russo, Fabi Santina, Isaac do Vine, Niina Secrets, Tirullipa, and Whindersson Nunes. Names like Felipe Neto, João Guilherme, Luba, and Pipocando were also on our casting previously.