Digital Pedigree Information

Most Amazon businesses don't have a strategy problem. They have a systems problem. At Digital Pedigree, we work with brands whose Amazon channel has become too complex to manage reactively and too important to get wrong. Revenue is flat or declining. Advertising costs are rising. Every team is busy but the business isn't improving. Somewhere along the way, Amazon went from a growth engine to a source of anxiety. The instinct is usually to look for a tactical fix. A new ad strategy. A content refresh. A better agency. In our experience, the root issue is almost never tactical. It is structural. We are a fractional ecommerce consulting agency built to solve that problem. Our team is composed of former Amazonians with deep experience across retail, marketplace, advertising, inventory, and finance — the full system that governs how Amazon allocates visibility and economic flexibility to your brand. How we help: Fractional leadership — We embed alongside your leadership team in roles like VP of eCommerce or Head of Retail Media, owning the end-to-end health of the channel until your internal team is ready to take it back. Diagnosis and strategy — We run the START WHERE YOU ARE assessment to identify root causes, name the right problem, and build an action plan rooted in data. Team development — We train your in-house team in ecommerce analytics, root cause analysis, and data-driven decision-making so they stop regurgitating dashboards and start making sharper calls. Agency audits — We evaluate whether your current partners are managing your business or just your ad account. Who we work with: Brands selling on Amazon whose growth has stalled, whose teams feel fragmented, and whose leadership is ready to diagnose the actual problem instead of reaching for the fastest fix. If that sounds familiar, we should talk.