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Attention is an asset. We manage its return. Digital Matter is an independent media and growth consultancy that approaches marketing as an investment discipline. We connect customer economics, media strategy, data science, and AI to determine where the next dollar of investment will generate the greatest incremental return. Our work spans growth strategy, integrated media management, measurement, and technology. We manage investment across paid and organic media, creators, retail media, and emerging AI discovery platforms, with a focus on incremental revenue, contribution margin, and profitable growth. As consumer behavior and discovery evolve, we're expanding our approach to include AI visibility and optimization. Through DM Labs, we're developing predictive intelligence, forecasting, and decision systems to make marketing investment more accountable and capital allocation more effective. We combine the economic discipline of an investor with the analytical rigor of a consultancy and the execution capabilities of a media operator. Our focus is straightforward: understanding where growth comes from, what constrains it, and where to invest next.

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Rachel Mack is the CEO of Digital Matter.

11 people are employed at Digital Matter.

Digital Matter is based in New York, New York.

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