Digital DNA Information

Software development is a dynamic process. We have learned that it is impossible to anticipate every scenario that may arise during development. Everyone has assumptions about how software should work, but assumptions need to be validated. Throughout the life of a project, features, priorities, and goals often change; and they should. In the development world, change can be a result of learning, and it is better if it happens quickly. This allows us to spend time building things that people want instead of things they don’t. Smart, right? Well, we didn’t think of it. These ideas are influenced by Eric Ries’ book The Lean Startup, and we have transitioned our entire business to incorporate many of the concepts found in his book. Why? Because we think it’s the best way to develop apps and, ultimately, best for you.