Digital Clarity Information

The Problem We Solve There is a major challenge facing organisations today. Many companies are marketing and using online channels and failing to make any impact, let alone achieve their objectives. Businesses are repeating the same processes over again, using the same agencies or copying the competition. The result is a race to the bottom. The challenges companies face: • Demonstrating your company's value • Internal lack of fundamental marketing knowledge • Understanding your customer behaviour • Having a strategic digital plan • Measuring what’s working ang what's not • Justifying budget and investment This leads to many companies going into marketing with a blinkered view, lack of focus and direction as well as having a bad experience, either with and external third party agency or an expensive waste of marketing budget that leaves a negative experience. How we work with clients With over 20 years’ experience, Digital Clarity have worked with major brands and companies of all sizes, to cut through the noise, achieve sustainable growth and leverage the power of the digital economy. Some of the areas we address are when clients experience some of the following: • Social Media content not gaining tractions • Paid Search and SEO not converting to business • Sales leads and opportunities are flat or declining • Brand messaging failing to resonate with customer • Inability to work out the true value of your marketing Dealing head on with these issues, it is clear that old methods cannot create new results. According to CIM's Impact of Marketing report in 2021, one t