Digital Certainty Information

Digital Certainty’s Conversion Optimizer is a disruptive technology that is revolutionizing conversion optimization by replacing a manual/batch testing process with an automated solution that continually adapts to the information it receives. Whether the goal is revenue or leads, the product increases returns by generating unique pages that maximize the conversion rate for micro-targeted visitors. The product algorithmically finds the unique combinations of landing page elements and visitor segmentation that maximize results for both mobile and desktop optimization. Marketing professionals, without a background in analytics, tell the system what messaging, value proposition, action buttons, and so on to try. Using the message elements, and the Big Data visitor information, the cloud-based system creates as many landing pages as needed to increase returns from algorithmically determined visitor segments. Unlike A/B or multivariate testing, the product doesn’t place limits on output combinations; it allows marketers to try messaging that represents hundreds of thousands of combinations, and finds the output combinations that maximize the results. The product can automatically include inputs such as day of the week, type of phone or browser, and so on as part of the input selection process. It then continuously monitors the effects of input, output, their combinations, and their interactions. Under development for over three years, and based on decades of research, the product uses patent-pending genetic algorithms to produce unparalleled results. In one mobile beta test, the conversion rate increased from seven to twenty percent, an almost 300% increase, that even beat the desktop version.