Digital Bricks Competitors

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

We build customers’ dreams brick-by-brick with our extensive knowledge and seemingly endless selection of LEGO® products.

BrickLink is the leading marketplace for genuine LEGO products and contains an extensive catalog of every LEGO element and set you can think of. With an account, you can buy and sell LEGO elements and sets locally and internationally. You can also create Wanted Lists to keep track of ongoing projects, inventory, etc. The BrickLink team started building Studio in 2014 with the goal of providing a robust digital building software where designers can not only build, but also render and create instructions. These all-in-one features allowed the software to be exclusively used for submitting designs to the AFOL Designer Program. If you enjoy making your own creations, you can post them to the Studio Gallery where everyone can view and leave comments on your creation. The team here at BrickLink is a small, diverse, and dedicated group of LEGO® fans. With a team that consists of less than 30 people, it’s no surprise that much like LEGO bricks, we have multiple roles that contribute to our vision. When we need a quick break, you can find us having a meal or coffee together in the kitchen. Or you can find us building the latest LEGO sets on “build nights” where we regroup and enjoy downtime. Whatever the activity may be, we always strive to elevate team spirit and remain connected by learning from the BrickLink community and from each other.