MISSION STATEMENT Fostering community, advocacy, and professional development that empowers you and your team to deliver value through analytics. VISION Unlocking your potential through analytics. HISTORY The DAA was founded as the Web Analytics Association in 2004. As more digital data streams became available, the responsibilities of the analyst broadened and the term "web analytics" became known as the study of data collected exclusively on websites. The Board of Directors chose to change the name to the Digital Analytics Association in 2011 to account for the analyst's changing role of weaving together data from multiple sources and channels.
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Digital Analytics Association Questions
Marilee Yorchak is the Executive Director of Digital Analytics Association.
7 people are employed at Digital Analytics Association.
Digital Analytics Association is based in Matteson, Illinois.
The NAICS codes for Digital Analytics Association are [81, 8139, 81391, 813910, 813].
The SIC codes for Digital Analytics Association are [869, 86].
Top Digital Analytics Association Employees
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25+
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Ragna Olsen
Manager at Digital Analytics Association
Dublin, Dublin, Ireland3
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