About the Digital Advertising Alliance The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. The DAA runs the YourAdChoices and mobile AppChoices programs. The DAA also runs the PoliticalAds program, which is designed to increase transparency and accountability around digital express advocacy ads. Underlying the DAA’s efforts are the DAA Self-Regulatory Principles, including updates to address changing technologies and business models around multi-site, mobile, and cross-device data. Compliance with the DAA Principles is independently enforced for all companies in digital advertising by Better Business Bureaus-National Programs (BBBNP) and Association of National Advertisers (ANA). The DAA is managed by a consortium of the leading national advertising and marketing trade groups, including the 4A’s; American Advertising Federation; ANA; Interactive Advertising Bureau; and Network Advertising Initiative; with the advice of the BBBNP.
View Top Employees from Digital Advertising AllianceWebsite | https://www.digitaladvertisingalliance.org |
Employees | 15 (9 on RocketReach) |
Founded | 2009 |
Address | 1253 Springfield Avenue Suite 120, New Providence, New Jersey 07974-1935, US |
Technologies |
JavaScript,
HTML,
PHP
+101 more
(view full list)
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Industry | Advertising Services |
Web Rank | 26484 |
Web Visits | 3 Million |
Keywords | Ad Opt Out, Adchoices Opt Out, Browser Opt Out, Iba Opt Out, Ad Opt Iut |
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Chet Dalzell is the Vice President, Participant Communications and Engagement of Digital Advertising Alliance.
9 people are employed at Digital Advertising Alliance.
Digital Advertising Alliance is based in New Providence, New Jersey.