The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. The DAA runs the YourAdChoices, mobile AppChoices, PoliticalAds and PrivacyRights.info programs. Underlying the DAA's efforts are the DAA Self-Regulatory Principles, including updates to address changing technologies and business models around multi-site, mobile, and cross-device data. Compliance with the DAA Principles is independently enforced for all companies in digital advertising by BBB National Programs (BBBNP) and the Association of National Advertisers (ANA). The DAA is managed by a consortium of the leading national advertising and marketing trade groups, including the 4A's; American Advertising Federation; ANA; Interactive Advertising Bureau; and Network Advertising Initiative, with the advice of BBBNP.
View Top Employees from Digital Advertising AllianceWebsite | http://www.digitaladvertisingalliance.org |
Revenue | $576000 |
Employees | View employees |
Founded | 2009 |
Address | 1120 Avenue of the Americas, Fl 13, New York City, New York 10036, US |
Phone | (347) 770-0322 |
Industry | Membership Organizations, Advertising, Organizations, Sales and Marketing |
Web Rank | 836155 |
Web Visits | 58520 |
Keywords | Digital Advertising Alliance, Beneficial Advertising Alliance, Daa Webchoices Browser Check, Daa, Percent Support Behavioral Advertising |
Competitors | Alliance Strategies Group, LLC, International Alliance of Healthcare Educators, Louisiana Press Association, Trustworthy Accountability Group, intrigue media |
SIC | SIC Code 86 Companies |
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The Digital Advertising Alliance annual revenue was $576000 in 2024.
Digital Advertising Alliance is based in New York City, New York.
The SIC codes for Digital Advertising Alliance are [86].