Digify Inc. Information

DIGIFY is a TechnoCreative Lab that specializes in end-to-end solutions for standalone digital and integrated marketing campaigns. It seeks to complement the brand-building capabilities of advertising agencies and direct clients. Its merry band of TechnoCreatives is entrenched in both traditional and new, with a solid grounding in Technology, Creatives, Strategy and Metrics. Since its inception in December 2011, Digify has embarked on a sure-footed foray into the dynamic world of digital media, starting with the launch of its augmented reality (AR) solution called Almost Real VisAR. This technology was deployed in mobile applications running on iOS and Android devices. In these early executions, the triggers were purely static visual markers, which were scanned for recognition using the camera of the access device. Facial detection was soon added as another trigger. Digify upgraded the technology in the first quarter of 2014 by developing a proprietary engine that can detect and recognize inaudible sonic signatures, this time making use of the device’s microphone instead of camera for detection. When a pattern or signature is recognized by a Digify-enabled app in the access device, a content or behavior in various forms and combinations is activated, allowing for a rich and immersive user experience. This technology became known as Almost Real. Continuing efforts to fortify its position as one of the the country’s most respected digital R&D lab, Digify has also ventured into the development of indoor positioning and production of fully customizable beacons. These beacons can be detected by the Bluetooth sensor of a smartphone to communicate wirelessly and deliver the most relevant content depending on user's proximity or location. On top of these technologies, Digify's run-of-the mill projects are customized mobile and web applications with content management tools provided to BPOs, FMCGs, Real Estate, Retail companies. These are developed on Java, C, C++, Unity, JavaScript, CSS, SQL, HTML, and PHP. Nonetheless, the team is constantly updating their skills based on the emerging technologies. However, end-users and partners place utmost appreciation on Digify’s power to provide rich and immersive user experience, and relevant content; and the company’s astuteness in addressing their personal and business needs. As a wholly-owned subsidiary of GMA New Media, the technology arm of one of the biggest media companies, GMA Network, Digify's technocreatives team is also equipped to deliver services in content marketing, social media and original content creation to bring success stories to customers.

IDEAS THAT COUNT. TECHNOLOGIES THAT MATTER. @Digify.