Diff Information

Diff, one of the original Shopify Plus Agency Partners, powers Shopify’s top-performing stores with 15+ years of experience and is the agency behind Shopify staples like KITH, Tommy John, Boll & Branch, SAKARA, Giant Tiger, Effy Jewelry, Urban Planet, David’s Tea, The Honest Kitchen, and over 1K other projects. We are experts in custom solutions, complex integrations, and B2B+B2C strategies. We help brands scale efficiently, optimize operations, & deliver exceptional customer experiences. Acquired by WPP Enterprise Solutions in 2022, the Diff team now has unmatched International resources, with over 12,000 subject matter experts across commerce, consulting, engineering, content transformation, PXM, CRM, and CX work within a unified global operating unit across 40+ markets.