Cision is a PR management, digital marketing and media relations software that serves a number of purposes. The software can be used for content marketing, influence identification, media monitoring and analytics, along with press release distribution.
Google AdWords lets create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to their website.
Google Optimize is a free website optimization tool that helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually A/B testing different combinations of website content.
ComScore is a web analytics and digital marketing software that assesses users website and online platforms performances based on visitor trends and search engine results. ComScore lets users identify digital audiences in depth and enables user to drill down on vital traffic data and in turn segment your audiences for retargetting content campaigns.
Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.
YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.
Microsoft Outlook is an personal information manager from microsoft which helps users communicate, manage schedules & find what they need quickly & easily.