DGK Competitors

As a dedicated, driving force in skateboarding since 1992, Element has evolved connecting the cultural space between skateboarding and nature. We are pursuing a conscious path for positive change, from our roots in the streets to our future in nature. Through the creation of innovative skateboarding goods, durable apparel, and our constant efforts to be more environmentally and socially responsible; we push to leave a lasting, positive impact on our global skateboarding community and beyond.

With over 40 years of skateboard knowledge and innovation, as well iconic graphics from renown artist Jim Phillips, Santa Cruz is legendary in skateboarding.