DG Media Network Information

National scale. Unique reach. High frequency. Reach shoppers across America through Dollar General Media Network’s integrated retail media platform. Dollar General’s footprint spans rural towns, suburban neighborhoods, and growing communities nationwide. With 100MM+ reachable shoppers, 21K+ stores, and 75% of Americans living within five miles of a Dollar General, DGMN gives brands national scale and access to audiences many media plans miss. In fact, up to 50% of our audience is not reached through the largest demographic audiences typically targeted by marketers. DGMN connects retail media with Dollar General’s merchandising, enterprise marketing, loyalty, delivery, and ecommerce capabilities. Brands can activate across owned, onsite, offsite, and in-store channels—creating relevant customer experiences throughout the purchase journey. Powered by Dollar General first-party data and IAB-aligned reporting, DGMN helps brands measure the impact of media investments against sales performance. Connect with us: DGMN@dollargeneral.com