Mindshare is a media services brand that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better.
We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values.
We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.
In 1964, Jean-Claude Decaux invented advertising street furniture. In 2011, JCDecaux became the number one outdoor advertising company worldwide, developing three areas of business: street furniture, transport advertising and billboard advertising.
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